Josh Roache – (High Traffic Academy) – RLSA with Google Adword

Archive : Josh Roache (High Traffic Academy) – RLSA with Google Adword

RLSA with Google Adwords

Increase your conversion rates by up to 70% by serving ads in Google Search Results to people that have already been to your site.Did you know that once a user visits your website, after they leave, you can advertise to them in Google Search Results? Well, you can! With RLSA, you can serve your ads to users that have already expressed interest in your company by visiting your website. Best of all, you can do this directly in Google Search Results, where the highest converting users are. This little known and little used marketing strategy can separate you from the pack and drive your conversion rates through the roof.

What Is SEO traffic?

There are two types of website traffic:

• Organic traffic: This is traffic that you don’t pay for directly. It includes people who click through to your website from your social media pages, your email newsletter, Google’s search results, and so on.
• Paid traffic: This is traffic that you pay for directly. It includes people who click pay-per-click (PPC) ads, as well as those who hear about you through influencer marketing, newsletter or podcast sponsorships, and other forms of paid advertising.

SEO stands for search engine optimization, and is a process of optimizing your website with the goal of ranking higher on search engine results pages (SERPs) and ultimately increasing traffic.

In theory, the term SEO refers to all search engines, but in practice, it’s Google that matters most as they have an 87.35% share of the search market, with Bing being a very distant second at 5.53%, and Yahoo taking third place with 2.83% of the market.

SEO traffic is organic traffic that comes from search engines, in other words, people who typed a keyword or query into Google, looked through the search results, and then clicked through to your website.

Note that this doesn’t include paid search engine traffic, meaning those who entered a query into a search engine, and then clicked on your PPC ad that was displayed above the search results.

Josh Roache – (High Traffic Academy) – RLSA with Google Adword

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