Stu McLaren – The Tribe Course 2016
Archive : Stu McLaren – The Tribe Course 2016
If you’d like to create a steady stream of recurring revenue, based around what you already know, then reading this letter will become one of the best investments you can make in your business.
But First, A warning
Recurring revenue (for any business) requires a shift away from old habits. The old way of doing business means you make a sale and hope customers come back again. But chasing new sales every month and hoping customers buy again is stressful and unpredictable.
That’s why I’m thrilled you have an interest in TRIBE.
The system I provide helps you serve your audience in a way that eliminates stress. By simply repackaging what you’re already doing and delivering it through a membership site, you instantly give your business a tremendous amount of stability.
This new approach to business allows you to produce high value for your clients while creating dependable, reliable sales for your business… EVERY SINGLE MONTH.
As the former co-founder of WishList Member, the world’s most popular membership platform for WordPress (powering over 60,000+ membership sites), I literally had the opportunity to interact with tens of thousands of membership site owners.
And during that time, I saw what worked and what didn’t work when it comes to building long-lasting, highly profitable membership sites.
That’s why I was hired by some of the world’s top thought leaders to help them do the same
And, I’ve not only been teaching it, but I’ve actually been in the trenches launching and growing my own 6 and 7-figure membership sites. And through all that, here is the most important discovery I can share with you…
And through all that, here is the most important discovery
I can share with you…
With the right strategy…
It’s just as easy to make a recurring sale as it is
to make a one-time sale
Here’s a fact: major companies like Adobe, Microsoft, and Apple have made a conscious shift away from selling “boxed software” and instead they now sell monthly memberships or subscriptions.
Other companies like Amazon and Google do it too.
Why did they make the move to subscriptions?
Because they realized that it was just as easy to make a recurring sale as it was to sell something one time. So instead of customers buying one time, the same customer will happily spend money with you every single month as long as they continue to get value.
And in the long haul, it was a more profitable, reliable and stable business model. Now it has become the cornerstone of their business with millions of subscribers and hundreds of millions in reliable, monthly revenue.
That’s great for big companies but
What about everyone else?
How do YOU guarantee sales month after month?
The answer… create a membership site for YOUR audience.
Let’s look at the facts.
Every year, there are businesses that you and I interact with every day, who are transitioning to a recurring model. In fact, take a minute right now and just think about the recurring subscriptions that you have right now in your life.
Tools you use in your business. Memberships you belong to. Services that instead of paying for one-time, you now pay for on a monthly or annual basis. Subscriptions and memberships are the new way of doing business… and it’s now BIG business.
What is Internet Marketing?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
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They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
Stu McLaren – The Tribe Course 2016
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