Ed Downes – Local Traffic Mastery
Archive : Ed Downes – Local Traffic Mastery
Today’s Agenda
+ Ola traffic methods
+ Problems with old traffic methods
+ New traffic opportunities
+ Facebook for traffic
+ Traffic & conversion strategy
Take my online poll
What are the biggest traffic challenges you are facing right now?
Challenge #1
Harder Than Ever to ( Get Traffic to Your Agency )
Challenge #2
Taking Longer Than Ever to ( Close Sales ) Get Revenue on books
Challenge #3
Harder Than Ever to ( Prospect and ATTRACT ) Your Ideal Client
Traditional Approach Not Working
Everyone is Going After Anything That Moves
You Need to Target Your Ideal Client to Close
The old Way :
Direct Mail
Networking
Email Prospecting
Cold Calling
Take my online poll
Who is Experiencing One of These Challenges?
How can You Make It Different?
Strategic Approach:
+ Identify your market
+ Refine your message
+ Facebook Ads
+ Conversion funnel
Advantages :
+ Better targeting
+ Profitable
+ Easy to get traffic
+ Not the same old thing
The ” Local Traffic Mastery ” Model
+ Better targeting
+ Leveraging technology
+ Quick traffic
+ Quick conversions
+ More profitable
Be a Leader…Don’t Be a Follower
Examples..
You Will Have…
Local Traffic Mastery Training Program
* Marketing
– Automated Facebook marketing funnel custom tailored to your niche that sorts and pre-sold for your services
* Facebook Ads
– Know exactly what Facebook Ads to place and when
– ” Position ” your Ads for high value
Done For You Marketing
+ Free Report Template
+ Free Report Cover Templates
+ 30 Day Followup Email Series
+ Year Long Email Series
+ Automated Webinar System
Let’s Summarize
Module 1: Identify Target Market
Module 2: Refine Marketing Message
Module 3: Set up Facebook Funnel
Module 4: Setup Facebook Ads
Module 5: Test & Update Facebook Ads
Module 6: Follow Up $ Close Sales
What Is SEO traffic?
There are two types of website traffic:
- Organic traffic: This is traffic that you don’t pay for directly. It includes people who click through to your website from your social media pages, your email newsletter, Google’s search results, and so on.
- Paid traffic: This is traffic that you pay for directly. It includes people who click pay-per-click (PPC) ads, as well as those who hear about you through influencer marketing, newsletter or podcast sponsorships, and other forms of paid advertising.
SEO stands for search engine optimization, and is a process of optimizing your website with the goal of ranking higher on search engine results pages (SERPs) and ultimately increasing traffic.
In theory, the term SEO refers to all search engines, but in practice, it’s Google that matters most as they have an 87.35% share of the search market, with Bing being a very distant second at 5.53%, and Yahoo taking third place with 2.83% of the market.
SEO traffic is organic traffic that comes from search engines, in other words, people who typed a keyword or query into Google, looked through the search results, and then clicked through to your website.
Note that this doesn’t include paid search engine traffic, meaning those who entered a query into a search engine, and then clicked on your PPC ad that was displayed above the search results.
Ed Downes – Local Traffic Mastery
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